The Green Screen

How – and why – online cannabis marketplaces will replace the black market.

The first thing ever bought or sold online was a bag of cannabis.

The deal went down in 1971. Decades before eBay or Amazon, back in the days when data was delivered in a shrieking telephonic trickle rather than a broadband light beam, the first thing ever traded online was cannabis.

The network was just two years old. The deal was struck between university students in MIT and Stanford, separated by thousands of miles, or a 46-hour drive across the US continent, but connected by a primitive internet connection known as ARPANET, a military-academic network created in 1969 that is the forerunner and basis of today’s networks.

It is on these networks that the new cannabis industry will be built – by and for people for whom ‘digital culture’ does not now conceptually exist in any meaningful...

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