Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a leading all-outdoor cultivator, manufacturer, and distributor of global cannabis products and brands, announced today its Vessel brand, a leader in premium cannabis accessories, secured meaningful penetration in Canada via an approved listing on the Ontario Cannabis Store. Additionally, Vessel announced it has launched its Canadian direct-to-consumer online store, vesselbrand.ca to service customers directly across the country.

The Ontario Cannabis Retail Corporation, doing business as the Ontario Cannabis Store (“OCS”), is a crown agency solely owned by the Province of Ontario and provides safe, responsible access to legal recreational cannabis and ancillary products for adults 19 and older. The partnership dramatically increases Vessel’s footprint in the Canadian cannabis marketplace as the OCS launches two novel Vessel products in the luxury battery and dry herb categories.

Alongside the OCS engagement, the launch of vesselbrand.ca, Vessel’s Canadian direct-to-consumer site, allows the brand to make bold moves to own the customer relationship and journey. Providing customers across the country access to the full breadth of the Vessel line of products and its stand-out customer service is a crucial initiative in Flora and Vessel’s plans for global expansion and proves a model for Flora’s other House of Brands businesses.

“We’re elated about our partnership with the OCS and are looking forward to bringing the full Vessel experience to our loyal customers across Canada,” says James Choe, Flora’s Chief Strategy Officer.

“Our internal estimates show the Canadian cannabis market will be around CAD 5.9 billion this year, with the ancillary category making up about $350 - $475 million. That market potential, coupled with our expectations around meaningful retail door penetration across the country, signals promising growth in this market.”

Initially launched by Founder and CEO James Choe in 2018, Vessel has a people-first approach that hinges on building highly effective teams and encouraging a collaborative spirit to create memorable experiences for the consumer. In this way, Vessel bridges the gap between lifestyle and cannabis, ultimately raising the bar across the industry. Vessel will mark the first commercial entry for Flora Growth’s product portfolio into Canada.

Vessel’s product will be available direct-to-consumer at vesselbrand.ca and at select retailers across the U.S. and Canada.