Fire & Flower, a corporate retail cannabis store, announces that Tim Reid has been appointed as the Chair of the Saskatchewan Advisory Board.

In this role, Mr. Reid will assist Fire & Flower's board and executive management in launching recreational cannabis retail locations in the Saskatchewan market, once permitted.

Mr. Reid currently serves as the President and Chief Executive Officer of the Regina Exhibition Association. Prior to this appointment, Mr. Reid was the President and Chief Executive Officer of Northlands and the Chief Executive Officer of the Regional Recreation Corporation of Wood Buffalo in Fort McMurray. In 2013, Alberta Venture magazine named Mr. Reid one of the province's 50 most influential people.

"Mr. Reid's brings extensive experience in community building and construction management to the Fire & Flower Saskatchewan Advisory Board," shared Trevor Fencott, Fire & Flower's Chief Executive Officer. "His local knowledge of the Saskatchewan market will be highly valuable to our approach in the responsible retail of cannabis."

Fire & Flower plans to pursue retail permits from the Saskatchewan Liquor and Gaming Commission at its earliest opportunity.