NZ agricultural exports to reach $100 bln in 20 years, and cannabis is part of it

New Zealand's agricultural exports are predicted to grow to $100 billion a year in the next 20 years and will be much more diversified than the current mix, which relies on dairy and forestry, says Ian Proudfoot, KPMG's global leader for agribusiness and food.

Speaking at an Auckland conference on farming and the future of food today, Proudfoot said that would mean increasing the compound annual growth rate for agricultural exports from 4.5 percent to 5.4 percent, but that will only happen with a cultural shift towards more value-add products.

"That has to be driven by organisations aligning their cultures to one of value growth, focusing on intelligence in-market and building better relationships with customers, employing the right people, and offering branded experiences like Apple does with the iPhone," he said.

New Zealand companies are good at building things like a new powder drier where they know the cost and...

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