The Past, Present and Potential Future of Marijuana Legalization

Co-authored with David Walker

On November 6, 2012, voters in Washington and Colorado voted to support what was previously considered a radical experiment in social policy: the legalization of marijuana. More recently, Oregon, Washington DC and Alaska joined these two pioneering states. Though 23 states have legalized medical marijuana, the ballot victories in Colorado and Washington broke a long string of losses for full legalization efforts at the ballot box, including the prominent failure in 2010 of Proposition 19 in California.

What changed to break the pattern? The key was the ability to convince voters who haven't used and don't like marijuana to support legalization.

For a variety of clients, we have conducted research on marijuana reform in 10 states, including survey work, focus groups (online and in-person), online ad testing, modeling, a longitudinal review of public data, and an analysis of previous marijuana reform, and we were the pollsters...

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