New Zealand: Habitual Fix in hot water over hemp oil
Officials look into health claims of green smoothie
A popular fast food chain is in the gun after promising its hemp smoothies deliver a "potently healthy" hit.
Habitual Fix uses slogans such as, "Man, that's some strong stuff", "Just ask your dealer" and "Don't panic, we also do munchies" to promote the smoothies - but it's not the drug references that have landed the company in trouble.
Instore advertising claims the health benefits of hemp oil include increased energy and metabolism, improved cardiovascular health, better immunity, eased arthritis and lowered blood pressure.
The hemp oil is blended with cucumber, mint, yoghurt and apple juice to make the $7.50 smoothies, that are served in a plastic cup with a cannabis leaf on the front.
The Ministry for Primary Industries confirmed it was aware of the health claims and was investigating. Unsubstantiated health claims are prohibited on food in New Zealand....
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