The killer fact is a public speaker’s friend. It can be used as a way of not so much simplifying a complex argument, but of giving the audience a peg on which to anchor the complexity. I deployed a few of them in my talk introducing the drug policy discussion at Splore on Saturday, but none of them stirred as audible a response from the crowd as this part:
At UNGASS 1998 – the second meeting of the United Nations’ most senior policy-making body, the General Assembly, to discuss the global drug problem – the boundlessly confident slogan for the event was: ”A drug-free world – we can do it!”