A pot shop owner in Springfield, Massachusetts, is getting a big hit of viral buzz after dressing up as a marijuana Sasquatch and crashing a live TV weather report.

Dave Mech runs Potco, a gardening supply store catering to cannabis cultivators. One of his promotional tools is a costumed character named “Potsquatch,” a bud-loving Bigfoot-type creature with marijuana leaves all over him.

When Mech saw WWLP meteorologist Jennifer Pagliei setting up for a live weather report on Thursday, he decided to smoke up some publicity by walking in the background.

“I was in my store waiting for some people from New York and I saw them setting up,” Mech told The Huffington Post. “I saw the bushes behind them and it was just too perfect.”

That’s a matter of opinion since Potsquatch managed to fall twice during his brief brush with TV fame. 

Mech is happy with the results though.

“At one point, I had 1,000 hits on the video and thought, ‘Cool,’” Mech said. “I came back and it was at half a million.”

And, remember, hits of any kind are appreciated by a pot enthusiast.

It remains to be seen if Potsquatch’s glory is fleeting, but Mech is considering rushing a line of T-shirts to market.

Meanwhile, Boston Globe writer Steve Annear joked that as long as Potsquatch is only covered in one ounce of marijuana, there should be no problem with police.