The WeedTubers: These People Make a Living Getting Stoned on YouTube

These entrepreneurial twentysomethings are riding a wave of marijuana legalization to online celebrity. Call them Cheech and Chong for the digital age.

osh Young smokes weed before he eats breakfast. He gets high before lunch, too, again before dinner, and usually one or two more times on top of that. Most days, on at least a few of those occasions, he’s filming it for his YouTube channel, StrainCentral, which has more than 373,000 subscribers. Millions watch him every month.

This is how Young pays his bills. And if that’s a hard idea to wrap your head around, Young said it’s even harder to answer the question of how he makes a living.

“It’s a pretty impossible conversation to have with just about anyone – Uber drivers, people in elevators,” Young said. “I’m like, ‘I smoke pot on the Internet, I guess?’”

Often, his devoted followers come to his channel...

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