Location-Based, Anonymous Gamified App Becomes Social Network of Choice for Cannabis Enthusiasts
As more states approve cannabis for adult use (recreational marijuana), Duby—the Reddit-meets-Instagram social network that allows marijuana enthusiasts to post content anonymously—celebrates vigorous growth over the past two years. Duby is the go-to app for cannabis aficionados to unite and share their favorite images, videos and messages about the plant. Duby is a gamified app that leverages a proprietary algorithm to reach hundreds of thousands of consumers based on their location in real time, offering dispensaries a unique digital marketing play with quantifiable results.
Recently, Duby has experienced an over 20 percent month-over-month growth, and the number of Dubys—in the form of a picture, video, or text—passed to fellow users has increased 20-fold from 10,000 to 200,000 per day. The average user now spends over 20 minutes per day on the app. Duby recently introduced the app on Android, garnering 40,000 users. The app also works with over 300 industry...
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