6 Holiday Marketing Tips From Twitter's Head of Content Planning
The holidays offer major opportunities in retail, sales and marketing. If you’re not leveraging this time to engage consumers and offer awesome content, you're missing out.
People come to sites such as Twitter to discover things, so these platforms provide a good opportunity to get your brand’s name out there. That’s doesn’t mean promotion, promotion, promotion. Instead, leverage these social networks to offer fun content and live broadcasts. Create love at first sight -- get people to stop scrolling in their feeds. This “stopping power” is what will get you noticed.
Twitter’s head of content planning, Stacy Minero, gave us the inside scoop on the best ways to market during the holidays and get people to stop in their tracks when they see your stuff. Take a look at these six tips.
1. Create content as a service.
Take your products and show people how they can use them in...
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