Italy’s Pikkanapa Festival Marries Cannabis and Chili Peppers

During the first weekend in September, the small Italian town of Jesi hosts a festival in celebration of two of the region’s hottest agricultural products: cannabis and spicy chilies. The plants, both quite popular in the region, combine in what some call the “indecent couple” — loved by some, maligned by others, and often misunderstood.

Especially in the south of Italy, hot peppers are — like hemp — part of the local history and culture. The late summer festival, called Pikkanapa, the result of cooperation between different producers located in the valley of Jesi. The region has a long history of cultivating and processing hemp, a fact that helped win over locals who at first were wary of a cannabis celebration.

“We could have them understand that hemp was one of the typical local products, thanks also to the proposal of a museum with old pictures that are shown...

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