Marijuana company backs down in MGM trademark suit
After being sued by MGM, a marijuana company has agreed to stop calling itself “M’Life,” a name almost identical to that of MGM’s member rewards program.
MGM Resorts International filed a federal lawsuit in Las Vegas in September, accusing M’Life Wellness and sister companies of diluting MGM’s “M Life” trademark and “cybersquatting” on the website mlifewellness.com.
The two companies reached a settlement in principle months ago that was finalized last week, according to a notice filed with the court Friday.
Dan Lutz, CEO of the former M’Life, said he was surprised by the lawsuit and had no intention of infringing on MGM’s trademark.
“We weren’t even aware of the loyalty card that they had,” Lutz said, adding with a laugh, “I mean, I’m not a gambler, so…”
The thinking behind “M’Life,” he said, was as simple as this: M is for marijuana.
This week, the mlifewellness.com site was dead, though...
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