3 Worst Content Strategies for Cannabis Businesses
Most cannabis businesses know the importance of having good quality online content. Your website is your digital storefront. In many cases, it’s your customer’s first (or only) introduction to your brand. Good content is important not only for getting the right customers to your site, but also crucial for getting them to stick around long enough to make a purchase.
Developing a comprehensive content strategy that takes into account each of your target audiences as well as your own business objectives can be challenging, but it’s not impossible. The following are three examples of content strategies I would suggest you avoid.
1. The “Just Do It” Strategy
We’ve all heard it, “content is king, you need to be producing more content, you need to be blogging, you need to be posting on Facebook, content, content, content.” And while I agree with all of that, the problem arises when businesses ”just do it”,...
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