Can cannabis gelato change Italy's attitude to weed?

The flavor is named after Bob Marley. Probably not because the reggae legend loved gelato.

What's Italian for munchies? 

A town on Italy's Riviera coast has begun selling a weed-infused gelato that campaigners hope could change the country's attitude to cannabis.

Perleco, a gelato parlor in Alassio, recently launched the gelato -- named Marley after reggae legend Bob. 

But while it sounds like a weed fiend's dream, its makers say the frozen treat isn't going to get anyone high.

"Cannabis has a very intense flavor," Aldo De Michelis, who created the flavor with son Mauro and wife Emanuela Baudana, tells CNN. 

Marley is among the best-selling flavors, according to one of its creators.
Marley is among the best-selling flavors, according to one of its creators.

"At first it tastes like nuts, but...

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