Top tips for branding your business
Your brand is the public face of your business, but when's the last time you gave it a makeover?
Branding is one of the most important aspects of your business, regardless of your size or sector. A brand is a set of perceptions that represent a business, product or service in a customer's mind - the essence of what will be delivered or experienced if they choose to spend their dollars with you. Brands help consumers navigate choices in the market. A well-defined and well-managed brand will generate awareness of your business and, ultimately, sales.
1. Who are you?
Are you the innovator in your sector? Or the reliable, experienced operator? Is value for money your strength or are you better known for quality products? Quite often a brand is derived from a point of difference. This can be a point of difference inherent in your product or service -...
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