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Home 🌿 Marijuana Business News 🌿 Growing Popularity of Infused Products Pushing Cannabis into the Mainstream 🌿Growing Popularity of Infused Products Pushing Cannabis into the Mainstream
Historically speaking, generations of magic brownies and jerry-rigged bongs aside, there has been relatively little thought or innovation in the area of consuming cannabis. Almost as long as marijuana has been consumed in North America, simply smoking the flower has been de rigueur.
However, we’re currently living through the emergence of a new era. In the last decade, driven by the advancing tide of legalization and new trends in consumer culture, the basics of consuming cannabis have started to see a reexamination that has led to tremendous innovation and change. That, in turn, has given rise to an entire sector of the cannabis industry that, as the business shifts into a legal industry, stands to play an even greater role in the public’s relationship with marijuana: infused products and extracts.
At its core, this rapid growth, all coming very early in the development of this sector, is a sign of...
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