A Modern Cannabis Retail Store Experience
The Pineapple Express taps design firm, The McBride Company, to envision the future of cannabis culture (and consumerism)
In the landscape of global branding, retail has come to define the brand experience. Companies are expected to adapt emerging technologies and pair them with delicately merchandised products while retaining the perfect balance of experiential and shop-ability. Taking note of the modern retail experience, one cannabis company tapped a well-established design firm to envision the future of cannabis distribution. The McBride Company, a team with experience in hospitality and leisure destinations, has revealed a design concept for cannabis retail stores for Pineapple Express.
Setting aside all associations, puns and judgement, the store concepts take a deep look at the (non-political) issues challenging the cannabis industry today. In developing designs the team recognized that the space must be welcoming, trustworthy and modern. The current dispensary model is built on...
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