The Bulldog: Building a Global Brand in the Cannabis Industry

As a consequence of the rapid expansion of the cannabis industry, competitive pressures have risen. Today, entry barriers faced by new companies interested in the cannabis industry are falling, but there is no guarantee that this will continue into the future. And current cannabis industry participants know it.

Take, for instance, the recently failed industry-sponsored legalization initiative in Ohio earlier this month, which was driven by the backlash from pro-legalization supporters who voted against the issue because the of bill’s stipulations allowing the development of a state-protected oligopoly of 10 companies as opposed to a more open cannabis market.

For these 10 companies, this entry barrier-creating strategy was unsuccessful and it isn’t likely to be replicated in the future. Luckily for these market participants, using regulations to create entry barriers is not the only way to protect against increased competition.

A more successful and socially acceptable means to create entry barriers is...

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