Design Concept Revealed for New Chain of Cannabis Retail Stores

The McBride Company, a creative firm who specialize in hospitality and leisure destinations, has revealed its design concept for a national chain of cannabis retail stores named ‘Pineapple Express’. The studio was tasked with providing a concept that creates a welcoming and comfortable place for consumers to shop with direct access to knowledgeable experts. The scheme steers away from a traditional consultation counter, which is commonly used as the central feature in marijuana dispensaries, in favor of a hawaiian resort aesthetic.

As the sale of medical and recreational marijuana becomes legal in more states across the country, the industry needs to provide a sales experience that reflects the evolving perception of marijuana,’ says Pat McBride, CEO of the McBride company. ‘The store design and atmosphere we created offers consumers a space that incorporates all the elements of great retail design, but addresses the unique display and service challenges...

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