No One Reading Your PR Pitches? 10 Ways to Fix That
Baffled and disappointed that nobody seems interested in your company’s story?
Your competitors seem to have all the luck, garnering features in blogs and magazines, while the best you get is a lousy mention in a longer article.
I’ve been working in PR for years now, and have a few things to share about why some pitches get results and most others fall flat. While search, social, branded content, and other channels lessen the reliance on good old PR, there’s still something special and coveted about the third party credibility and reach that comes with a journalist profiling your company.
I was reminded of that when moderating a panel a couple weeks back for the Public Relations Society of America. Hearing thoughtful journalists speak from Mashable and Fortune, joined by fellow PR pros, it made me feel that pitching is a lost art that needs to be reintroduced and reformulated...
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