What Consumers Think About Hemp and Cannabis

The hemp market—at least for food products—is heavily weighted toward grain-based products including cereals and cereal bars.  Those are the two big food categories. Hemp is used quite widely in non-food categories. It looks like more of the cutting-edge innovation is coming from overseas markets as you can see spreads and even a coffee product with hemp.
 
Here’s insight from an April 2015 presentation on hemp that I gave at Ingredients Marketplace that includes the following insights:
 
Hemp is currently used as an ingredient in a minority of product categories tracked by Canadean. For the just over two-year period from January 2013 to February 2015, hemp was used as an ingredient in 29.9 percent of food and non-alcoholic beverage categories globally. Hemp was used as an ingredient in 15.7 percent of non-food categories over that same period (includes household, personal care and pet care...

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