When Pitching Your Startup, Here’s How Much Money to Ask For
Almost every founder encounters the same dilemma: when your startup has no track record and no revenue to convince funders that it’s worth their time, how much money should you ask for?
You may think that shooting high will make your company seem more valuable, or that lowballing it will attract investors because you’re not asking for much. But either scenario could make potential funders cautious about opening their wallets.
If you’re already sitting at the table with potential investors, you have a shot. Here’s some advice about how to secure the financing you’re looking for.
How much is your company worth?
You help set your company’s valuation by the amount of money you ask from an investor. In any given round of fundraising, investors are looking for roughly 15 to 30 percent of the company, says Alban Denoyel, co-founder of Sketchfab, a platform that simplifies sharing 3D files.
If...
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