Balancing Cannabis Advocacy with Your Business Model
Sincere intentions lead to meaningful industry connections. The cannabis industry serves so many different types of people, it was almost a given that this community would eventually begin to polarize. We are seeing this divide now as more pro-cannabis campaigns ramp up nationwide.
There are some activists who believe that “no regulation is the best regulation,” and likewise there are entrepreneurs who would sacrifice all humanistic elements of this legacy industry in order to turn a profit. Neither are helping the movement, and luckily, both are rare.
Steering clear of the extreme ends of the spectrum is incredibly important in this industry, and being aware of and constantly reevaluating your company culture, as well as your messaging, can help you avoid falling to one end of the spectrum or the other.
“If you radicalize a movement, you alienate a good portion of the population. I think the cannabis industry has done a very...
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