Marketing A Societal Taboo
CANNABIS IS NOT YET MAINSTREAM
When you take a moment to discuss medical cannabis with others, the odds are in your favour that they have tried the product and have an opinion, but by no means is it a typical conversation among strangers. By taking a look at numerous products that are also considered taboo, for various reasons, perhaps we can better understand the methodology for creating a brand in an industry surrounded by secret.
CULTURAL NORMS ARE NOT SOCIETAL NORMS
Kentucky Fried Chicken is a prime example of how cultural norms are not the same as societal norms. In a time when it was trendy to act, purchase and appear healthy people continued to purchase buckets of fried chicken. “When asked direct questions about their interests and preferences, people tend to give answers they believe the questioner wants to hear” (Rapaille, 2006). It is our duty as marketers not...
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