Pfizer says it Could be Leader in Most Lucrative Cancer Drugs

Drug giant Pfizer is starting 20 clinical trials this year and more soon after on treatments to conquer cancer as it also seeks to gain leadership in one of the hottest, and most lucrative, areas of medicine.

A decade ago, the world's second-biggest drugmaker by revenue wasn't even a player in cancer medicine. Instead, it was known for erectile dysfunction treatment Viagra and blockbuster cholesterol fighter Lipitor.

New York-based Pfizer Inc. then chose to make cancer one of its core research areas, pitting it against cancer powerhouses including Novartis AG, Roche Holding AG, Bristol-Myers Squibb Co. and Merck & Co.

Today, Pfizer has eight approved cancer medicines, four of them launched in the last four years. It's running late-stage patient tests on five of those drugs for additional uses, has three other drugs in late-stage testing - usually the last round before seeking approval from regulators- and has 14 other...

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