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What is “Blowfish” marketing?

Submitted by Marijuana News on Tue, 08/18/2015 - 08:45

When I talk with Brand Leaders about their problems, one of the first things they say is they don’t have enough Marketing Budget to do things they need to do. But when I observe what they are doing, I see that they are trying to do too much with the little money that they have. No matter how much marketing spend you have, you should challenge yourself to think and act like a BLOWFISH.

Simply put, a BLOWFISH strategy is trying to seem bigger than you are. In the world of highly competitive marketing, whether you are a start-up or a smaller niche player, you need to look like a real player to be noticed and purchased. To be successful, take all of your marketing budget and put it against one target market who you know you can move. Talk about one simple message that you know will be the most...

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http://beloved-brands.com/2015/08/12/blowfish-marketing/

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