Marijuana-related Businesses Tread Carefully Through Google And Other Ad Systems

Entrepreneurs in the world of pot face a double-edged sword. As new legal markets open, consumers rush to buy products they couldn’t before and the first companies to enter those markets and establish their brands can see strong sales. At the same time, restrictions posed by business partners can hamper marketing activities, even on those companies that don’t “touch the plant.” Graham Gibson, CEO of KandyPens, attests to that first hand. He sells vaporizers for medical marijuana patients and recreational users but can barely say so.

When he brought his idea to the crowd-funding website Indiegogo to find capital, the response was wonderful according to Gibson. “I saw the need for a high quality vaporizer that came with a warranty, great customer service and a lower price than what was out there,” he said. The campaign quickly netted him sixty thousand dollars in cash, one hundred and fifty thousand dollars’...

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https://dailyslate.com/article/378385/marijuana-related-businesses-tread-carefully-through-google-and-other-ad-systems