FACES FROM THE CANNABIS CREATIVE CONFERENCE

While some of us get ready for tonight’s dab bus by Franco’s Finest, here are thoughts from this week’s Cannabis Creative Conference:

It’s easy to stereotype the appearance of a typical canna business owner. Long,unkempt hair, tie-dyed clothes, half-open eyelids and/or mismatched socks are are just a few of the looks that come to mind. Add the faint smell of marijuana smoke and some Bob Marley tunes, along with plenty of goofy smiles, and you have the stoner look far too many of us assume is the norm.

But at this year’s Cannabis Creative Conference held at the Portland Expo Center, the vendors looked a lot like small business owners, creative professionals and marketing specialists eager to grab a piece of what some say will soon be thethird-largest agricultural crop in the nation. That industry is going to need more than cool, hand-blown glass pipes and top-of-the-line vaporizers, however—it’s going to...

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