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What the Wearables Craze Means for Healthcare Marketing

Submitted by Marijuana News on Mon, 07/27/2015 - 08:27

Every time you think you’ve got a handle on the last big tech or marketing phase, a new one comes along. Hopefully you’ve already gotten mobile marketing down, because the next big thing for marketers to get on top of is the wearables craze. Many of the most popular wearables on the market today deal directly with health and we can expect that trend to continue as more tech companies realize how lucrative the market is. As such, while all marketers have good reason to pay attention to wearables, healthcare marketers have extra reason to do so. 

WHAT ARE WEARABLES?

The word “wearables” applies to a range of devices that, as the name suggests, can be worn by the user. For a population of increasingly sophisticated everyday tech users, a smartphone in the pocket just doesn’t pack the level of convenience now expected. 

Currently, the most common wearables are fitness trackers like Fitbit and...

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URL: 
http://www.kunocreative.com/blog/wearables-for-healthcare-marketing

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