Three Tips to Turn Healthcare News into Helpful Marketing Content

n some ways, healthcare is an especially tricky industry for marketers. You have to worry about strict regulations and controversial topics. But one particular area can be a boon to healthcare content marketers: news.

The healthcare industry is both massive and hugely important to all segments of society. With that comes a steady stream of news coverage that spans new health research, healthcare legislation and trends in diet and exercise. On any given day, you can bet there will be a new article (or 10) covering the healthcare industry in each of the biggest media outlets.

All this news coverage means healthcare marketers, with just a little effort, will never be at a loss for topics to cover.

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