Cannabis and ecommerce would complement one another like seed and soil, if only federal law would allow it.

No market, niche or otherwise, will survive without a strong presence in ecommerce. Whether it's business-to-business (B2B) or business-to-customer (B2C), ecommerce must be a part of any business and marketing strategy. If your business is behind the curve on omnichannel strategies, you're inviting problems. It's simply incumbent on any business to optimize the buying experience. And, that means putting price, product, and purchase in front of the customer so the buy decision can be swift and actionable. 

The world’s largest cannabis directory, POTDRIVE™, is set to release 1st Quarter 2017 to an industry only too willing to connect and grow: The global cannabis community. POTDRIVE™, is the newest concept and product from Mr. Bardia Rahimzadeh (‘Rahim’ for short). POTDRIVE™ is an App representing the world’s largest search engine and B2B utility platform firmly focused on the cannabis community’s growing world market. “The POTDRIVE™ App is the ‘Google® -meets Yelp®- meets Uber®’ application that will support and enhance the explosion of cannabis B2B entities as well as their resulting consumer base. It’s the largest, valid representation of the entire global cannabis marketplace at your fingertips,” says Bardia Rahim founder and creator of the POTDRIVE™ App. 

A study by the Lawrence Berkeley National Laboratory revealed that legal indoor marijuana-growing operations are highly energy intensive, and are responsible for an alarming percentage of the nation's total energy use. In California, the top-producing state, indoor cultivation uses about 3% of all electricity use.

A single cannabis cigarette represents 1.5 kg (3 pounds) of CO2 emissions, an amount equal to driving a fuel efficient hybrid car 22 miles, or keeping a 100-watt light bulb on 24-hours a day.

This energy use can account for as much as 50% of a grower's total overhead, and is detrimental to the environment – taking the "green" out of the growing marijuana industry.

The way Charles Jones sees it, when cannabis consumers choose a strain, what they’re really choosing is a mood. 

He’s simply fine-tuning that process – and supposedly offering a lack of negative side effects to boot. 

Jones is the founder of LucidMood, a start-up in Boulder, Colorado that specializes in cannabis products featuring a range of “mood-enhancing terpenes” and, perhaps most intriguingly, zero “strong negative side effects.”

The company’s flagship products are “sippers”, which are disposable vape pens filled with 1:1 ratios of CBD and THC. Each sipper features specific terpenes and aromatherapy-based natural ingredients to promote feelings of ‘Energy’, ‘Bliss’, ‘Relax’ or ‘Focus’ in the consumer.

The cannabis industry has yet to find its way in marketing, which isn't altogether that surprising as the industry is new. The potential lucrative market makes it, and everyone involved in it, a bit frenzied and unfocused.

Of course, this no traditional industry. It's owned and run by entrepreneurs. They are risk takers and passionate about what they're doing. But, too many voices are telling them what to do, chasing them down too many paths and consuming their energies. As a result and overall, the cannabis industry lags behind its contemporaries in traditional marketing expertise.

Before Brad Austin arrived at work one recent morning, his stock market investments were up by $4,000. The bump was something the sales manager at an Edmonton car dealership has become accustomed to, despite having no prior trading experience and no financial advisers to guide him.

Austin says he knows what he’s doing, but he also has luck on his side. He won $20,000 playing slot machines at a casino in August and decided to drop all of the spoils, plus another $5,000 of his own cash, into another big bet: cannabis stocks.

He has not been disappointed.

Austin made $70,000 — close to what he’d earn at the dealership in an entire year — only five months into what he expects will be a years-long investment play.

If Breathalyzers and walking a straight line don’t work, maybe brain games will help determine if drivers are too stoned to operate their vehicle.

Drunk driving is pretty easy to spot. If someone is swerving or driving at dangerously high speed, a cop or highway patrol officer can easily ask a driver to blow into a breathalyz or ask them to stand on one leg, touch their nose and count backwards. Testimony from officers who witnessed failed sobriety tests has influenced countless DUI convictions. But what do officers do if they suspect a driver is stoned? Can the same tests determine if a driver is high?

First, let’s make this clear: Apple may want to make a vaporizer for industrial purposes.

But let’s say this, too: With marijuana legalized for recreational and/or medical use in 28 states and counting, there’s a giant market opportunity for tech companies to produce devices related to pot consumption.

And we know that Apple likes money — so much, in fact, that it parks hundreds of billions of dollars in cash outside the country so it can go on holiday to roll around in it while keeping Uncle Sam’s filthy, tax-grabbing mitts off it.

MariCann Inc. looks forward to ‘growing green with green’ in its state-of-the-art $8-million 180,000-square-foot expansion.

“This is the field of dreams,” said VP of Operations Richard Kropman, indicating a large, fenced rectangle dotted with heavy machinery.

On a drizzly January morning, the target area on the MariCann property southeast of Glen Meyer was a muddy expanse. But for what Director of Media and Investor Relations Shawn Alexander describes as a startup company in a startup industry, ambitious dreams are well on their way to reality.

“We refer to it as scaling up,” understated Alexander of a 700-per-cent expansion from the current 30,000 square-foot self-contained indoor grow, production and distribution facility.

Ever wonder how you can go from being high to stoned? Well, it’s not always how much you smoke but what.

Delta-9-tetrahydrocannabinol (THC) is the most widely known compound found in cannabis, but isn’t the only thing that can add to your weed smoking experience. Typically, a marijuana strain testing over 15 percent THC is considered potent but few fail to realize the other contributing factors.

The aroma of marijuana is usually the first thing that draws you into a specific strain or it could also be a deterring factor. Every time I purchase cannabis, I don’t just factor in the THC content but also the smells, look and density.