Fire & Flower Holdings Corp. ("Fire & Flower" or the "Company") (TSX: FAF) (OTCQX: FFLWF), a leading cannabis consumer technology platform announced that its wholly-owned indirect subsidiary, Pineapple Express Delivery Inc. ("Pineapple Express") will begin offering next business day delivery through BC Cannabis Stores' e-commerce website in the Metro Vancouver region beginning the week of February 28, 2022. The partnership comes after Pineapple Express was the successful proponent of a competitive RFP process.

Pineapple Express is widely recognized throughout the cannabis industry as the largest player in cannabis delivery, completing more than 40,000 deliveries per month to recreational and medical cannabis customers across Canada. The acquisition of Pineapple Express was announced by Fire & Flower in December of 2021 and closed on January 25, 2022, becoming a key part of the Company's Hifyre™ cannabis consumer technology platform.

"We know cannabis consumers want fast delivery. With Pineapple Express, the only delivery provider offering next-day delivery to BC Cannabis Stores customers in the Metro Vancouver region, they'll now be able to take advantage of this service," shared Randy Rolph, President, Pineapple Express.

"The scale of Pineapple Express is unmatched across Canada and through efficiencies of this magnitude, we are able to offer delivery services at an extremely cost effective and rapid manner," concluded Rolph.