Canada's leading cannabis education and analytics company partners with internationally respected authority on public awareness and education to deliver comprehensive certification training for provincial and private cannabis retailers.

Lift & Co. is pleased to announce that it has entered into a definitive agreement with MADD Canada for an exclusive partnership to train and certify retail cannabis staff across Canada. The Lift & Co. Cannabis Retail Certification (the "Certification") blends self-guided, online materials with in-class components administered by MADD Canada. Lift & Co.'s training leverages the company's four years of experience educating the legal cannabis market and MADD Canada's recognized expertise in responsible consumption.

"We are thrilled to be the exclusive partner of MADD Canada on our best-in-class retail training program," said Matei Olaru, CEO of Lift & Co. "MADD Canada is a household name in Canada, synonymous with public awareness, and their years of expertise in instruction and curriculum development are invaluable as we develop standardized education for retailers who will be on the frontlines of the sale of legal recreational cannabis."

"Effective training programs for retail sales staff are vital to responsible recreational cannabis sales and consumption," said MADD Canada Chief Executive Officer Andrew Murie. "Together, MADD Canada and Lift & Co. will develop and deliver comprehensive education to ensure retailers are utilizing best practices that promote safe use and harm reduction."

The Lift & Co. Cannabis Retail Certification is a turn-key and best-in-class solution provided to both government and private retailers as either a two-day "boot camp" certification for frontline employees or a five-day intensive course for store managers and product specialists. MADD Canada's instruction on consumption and safety is a compulsory component of the Certification, covering subjects like public health and harm reduction, law and liabilities, and working with cannabis customers. MADD Canada's curriculum and education materials are developed in consultation with Lift & Co. and provided exclusively through Lift & Co.'s platform.

For more information on the Lift & Co. Cannabis Retail Certification, click here.