Marijuana Apps – Not Plants – Taking off While Legal Uncertainty Persists
Will Gaudet was born into the cannabis industry. A Berkeley native, he grew up watching his father’s passion for growing marijuana. But now, 25, he has decided not to follow in his father’s footsteps as a cultivator, and instead, start his own cannabis startup company.
“I believe that if I am going to do anything about changing the industry that I love, I need to start where the most money is being poured into,” Gaudet said. “And it’s not being poured into growing. It is being poured into the tech that will be able to revolutionize the way the cannabis industry is.”
Gaudet is the founder and CEO of Campfire, an app that connects peers to meet and share cannabis. Investing in or starting ancillary businesses like Gaudet’s — ones that do not directly touch the plant — may be an easier way into the cannabis industry.
Cannabis businesses that...
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