MozCon 2016 Cannabusiness Tips: Personalization Marketing
Welcome to Part Two of the main marketing lessons for dispensaries and cannabis businesses that I learned from MozCon 2016. In Part One of my three-part recap, I covered how cannabusinesses can use reputation marketing to their advantage. Today, I’ll go over some personalization marketing tips that can help improve people’s perception of companies operating within the adult use and medical marijuana industry.
Make Connections with Personalized Marketing
A common theme of the session recommendations was improving the user’s experience on websites and other channels. Search engines like Google pay attention to how a brand’s reputation and digital experience is perceived when deciding if the brand should be included in their search results. Why is this important? On Google alone, there are over 3.5 billion searches per dayand 1.2 trillion searches per year. And it’s probably the most common way new and existing customers will find and engage with you.
A good way...
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