Search Engine Marketing - Four PPC Tips to Capture Consumer Cheer (and Cash) This Holiday Season
With the summer over, many companies have begun thinking about capturing consumer attention in the run-up to the holidays.
With e-commerce sales during the 2015 holiday season having grown 13.3% year over year, this year is set to be a bumper holiday season for retailers, and they are busy kicking off campaigns even as we speak.
If pay-per-click (PPC) advertising on search engines like Google and Bing is in your marketing plan, here are a few tips to help you get ahead (and stay ahead) of your competition this holiday season.
1. Start putting your campaigns together now
According to The National Retail Federation, 46% of consumers say search engines play a major role in their purchase decision both for inspiring ideas and comparison research. Moreover, 20% of consumers actually start looking for gift inspiration as early as August says a report from Rocket Fuel into what influences shopping decisions:...
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