Cannabis Brand Wars
The cannabis industry has quickly become a highly competitive market with hundreds of companies fighting to take a slice out of the cannabis pie. As markets become more competitive, companies can no longer rely solely on having the best product or service. The difference between your company’s life or death is a distinct and differentiated brand that your customer can identify with. The cannabis industry is no different.
The days of first to market are coming to an end and the era of brand wars is beginning. Let’s look at a few of the verticals within the cannabis industry for examples of companies that leveraged brand as a competitive advantage:
- Edibles: There are many edible companies, mostly local brands that distribute through local dispensaries. Very few edible brands have taken a national approach, but Kiva is one of them. Kiva does infused chocolates and took a very mainstream approach to ...
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