Nobody Smokes Their Weed Any More
The legal pot business may be in its infancy, but it’s already created the marijuana equivalent of pre-grated cheese and instant noodles. Don’t feel like rolling a joint? Buy a pre-roll. Don’t want to smoke marijuana? Slurp it in a just-add-water soup mix, use a pod to brew it into a cup of coffee, or drop some salts into the bathtub and submerge yourself in it.
While marijuana buds, the quintessential vehicle for getting high, are still the most popular product, they are rapidly losing market share to the unprecedented array of pot categories that companies are turning up. Data from Washington state, one of four (plus the District of Columbia) that allow the sale of recreational marijuana, show how quickly the market is evolving. Flowers now account for less than 60% of sales, compared to 75% less than two years ago, according to market-research firm Headset, which says...
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