Miracle-Gro Breaks Into The Cannabis Industry With Black Magic
If you watched this year's NBA playoffs - as many, many millions of Americans did - you might've seen a 30-second spot for a performance hydroponics company called Black Magic.
The spot - entitled "Growers" - praises the "perfection-seeking" tendencies of green-thumbs who operate "under the cover of darkness," represented by a range of attractive, plaid-and-hoodie clad, Doc-Marten-wearing actors tending plants under glowing purple LEDs. A voiceover intones:
Growers can be found everywhere. Below buildings and on top of dive bars under the cover of darkness is what they seek. Their attention to detail and pursuit of perfection would drive uninitiated people into madness. Black Magic products are rich and dark, capable of performing beyond conventional levels. Users of Black Magic products may improve the quality of what they grow with suggested usage and care.
Wow. A home-growing ad during the NBA playoffs? Where did this come...
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