In the ever-changing social media landscape surrounding cannabis, video is quickly becoming a key player. A large reason why can be attributed to video streaming platforms like YouTube remaining flexible with their community guidelines, allowing users to post cannabis content on their channel without the fear of repercussions such as the removal of content or account deactivation. Conversely, competing social media platforms such as Instagram and Facebook share a history of discriminating against cannabis-related content, thus stifling information sharing and suppressing an entire body of of voices within the community.

YouTube, however, has taken a slightly different approach wherein it simply encourages age restrictions for adult-oriented content. There, creators are free to post cannabis-related content without fear of removal. As a subsequent result, cannabis information sharing has flourished on YouTube over the last half decade, allowing users to upload cannabis content freely, amass followers, and use their platform to push...