Mainstream Medical Marijuana Ads Eyed for Toronto
An advertisement for Weedmaps, a U.S.-based pot-related tech company, is pictured in this undated handout photo. The company plans on launching a billboard campaign in Toronto by the end of the month.
Mainstream medical marijuana ads could soon be coming to Toronto.
Weedmaps — a tech company that provides an online directory to connect medical marijuana users with dispensaries — is gearing up to launch what it calls the first mainstream marijuana-related ad campaign in Canada.
Pending permission from a local company, the ad campaign will launch at the end of May and feature the words “High Toronto” on a billboard towering above a yet-to-be-determined location.
“We’re thinking of doing Yonge and Dundas, the Gardiner, or even maybe right outside the airport,” said Steven Scorey, vice-president of sales for Weedmaps.
The company now has a Canadian headquarters, as well as one in the U.S., but that move has more to...
This marijuana news is brought to you by 420 Intel. For the latest breaking cannabis industry news, subscribe to the 420 Intel newsletter. If you'd like to promote your product or service in this area after every article, contact us.
Follow us on Instagram
Connect with us on Linkedin