First Landmark Acquisition Catapults Nesta into the Billion-Dollar Legalized Cannabis Market.

Nesta Holding Co. Ltd., a private equity firm targeting the US cannabis industry, today announced its acquisition of Wikileaf, the leading price comparison website for licensed recreational and medicinal marijuana consumers.  This first landmark acquisition catapults Nesta into this lucrative US market.  It will enable the company to readily identify and catalyze the growth of high potential firms in this industry, and capitalize on the budding legalized cannabis market which could inject up to $44 billion into the US economy by the end of the decade⁽¹⁾.

"Online advertising platforms such as Google and Facebook are constrained from providing digital advertising services to cannabis dispensaries that seek to promote their inventory and pricing," said Chuck Rifici, Chairman and CEO of Nesta. "This inhibits market access, product discovery and customer engagement. Wikileaf solves this problem masterfully with a simple tool that puts customized information...