Identity Matters: Will Alaska's Cannabis Entrepreneurs Sell 'Marijuana,' 'Ganja' or 'Pot'?
More than two years ago, Leif Abel sat around a table with his brother and his father and a list of about 50 possible names for the marijuana cultivation business they wanted to start in Kasilof.
After considering whether to take on an image that clearly sends a message about cannabis or perhaps something more discreet, they landed on the name Greatland Ganja and a logo that prominently features a cannabis leaf.
“We’re proud of what we’re doing,” Abel said. “We’re trying to project a culture of openness and acceptance of people within this subculture that is coming into main society.”
As nascent marijuana businesses in Alaska are grappling with nitty-gritty state regulations as they prepare to open later this year, they’re also making crucial decisions about what kinds of companies they want to be and how to market themselves to customers -- and avoid legal pitfalls in doing so.
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