Pearlfisher has created a conceptual medical marijuana brand named Allay in conjuction with Surface Magazine. 

The American design, architecture, and fashion magazine approached Pearlfisher with an open-ended brief to develop a theoretical brand that imagines the future of marijuana. 

While the agency initially had doubts around the idea, it decided that given consumer adoption of medical marijuana in the US for health benefits it decided to charge ahead and developed a conceptual challenger brand that is designed to provide relief from chronic stress, anxiety and pain by harnessing the alleviating power of the marijuana root. 

Allay takes the form of three products, including a smart wristband that reads the symptoms of the wearer and releases doses of marijuana at predetermined intervals. Meanwhile an edible oil, which is easily transportable in a handheld dropper, can be added to foods at a patient’s discretion, while dissolvable oral tabs, offer as-needed relief. 

Jonathan Ford, Pearlfisher founding partner and CCO commented: “For me,...