Getting past the stereotypes: Helping to update the image and message of legal cannabis
Some people within marijuana’s business culture still wear the “stoner” label with pride; showing solidarity with the men and women who brought cannabis into national awareness more than a half-century ago.
But times have surely changed and the legal cannabis industry has evolved into something that most marijuana enthusiasts in the 60s, 70s and 80s would have considered a pipe dream: a legitimate, multi-billion-dollar industry that Washington, D.C., Wall Street and other parts of America’s political and economic sector now scrutinize closely.
Which raises the question: has legal cannabis earned the respect many would say it is due as a mature business sector, and as one of the fastest growing industries in the U.S.? Not really, if you look at how it’s still covered and characterized by the mass media.
One of the services offered by The WeedLife Network, my home-away-from-home, is media training for cannabis industry professionals. That...
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