Snoop Dogg deal represents changing marijuana industry

The CEO of a Canadian marijuana company says his firm is partnering with rapper Snoop Dogg to get ready for marijuana's eventual legalization and regulation in Canada.

The Long Beach, Calif., rapper has penned lines about marijuana early and often since breaking onto the music scene in the early 1990s.

Thursday he announced his company, LBC Holdings, is giving Tweed Inc. of Smith Falls, Ont., exclusive rights to unspecified "content and brands" in exchange for cash and company stock.

Tweed CEO and chairman Bruce Linton said Friday his company had been "interacting" with Snoop and his representatives for nearly two years.

"Initially he's coming on as, 'I'll call it a key icon adviser,' but behind that there's obviously quite a number of products he's introduced to the market — some brands that work very well with the marijuana sector — and we hope look to those things over time," Linton told...

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