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Home 🌿 Marijuana Business News 🌿 The highs and lows of building a modern marijuana brand 🌿The highs and lows of building a modern marijuana brand
As the legalisation of marijuana sweeps the US, the lazy, hazy stoner image long associated with the drug is transforming. The way marijuana is sold, delivered and consumed is changing. In some US states it can be orderedvia apps, infused in wine, sprinkled on dog food, delivered farm-to-table in sleek boxes and even in mason jars – a far cry from the drug dealer on a street corner selling the substance in little plastic bags.
The US is in the midst of a green rush. Marijuana is now legal for medical use in almost half of the states. Colorado, Oregon, Washington and Alaska and Washington DC have legalised it for recreational use, with more states expected to follow. And with the presidential election on the horizon, the thawing of these drug laws will remain a hot political issue. Marijuana has become the country’s fastest growing...
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