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13 Email Marketing Tips to Increase Open Rates, Click-Throughs, and Shares

Submitted by Marijuana News on Thu, 01/28/2016 - 09:12

Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales, which outperforms mobile marketing ($10.51 per dollar spent), social media ($12.71), display advertising ($19.72), and search engine marketing ($22.24).

But to ensure their message is read and distributed, brands need to focus on improving three important metrics: open rates, click-through rates, and forwards. Below, we define each metric, highlight its importance, and describe strategies to improve your current stats.

What Is an Open Rate? And How to Improve It

The open rate is a percentage of the number of recipients who opened your email from a given list. It is also an indicator of how much your subscribers may actually care about the content you send them. To boost open rates, here are five tactics:

1. Resend unopened emails

In...

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