Brand Finance 101: If you want to succeed in Marketing, get better at Finance
Anyone who does not include “profit” in their definition of brand likely has never run a brand before. To me, a product is the basic commodity you sell but a brand creates a BOND, POWER and PROFIT, beyond what the product alone could achieve. The only reason you would ever add more investment to create a brand is because you believe you can get more back from that investment. We believe that the more LOVED a brand is by consumers, the more POWERFUL and PROFITABLE that brand will be.
If you wish to succeed in Brand Management, you have to understand Accounting and Finance. If you just like the activity of Marketing, then you won’t get promoted past Brand Manager.
Dissecting the Financial Statement
When your Finance Manager hands your brand’s Profit and Loss (P&L) statement, you want to start digging in on it to understand the basic trends. 
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